Light & Wonder Introduces Wonder 500 Product Line to UK Market
Online casino provider Light & Wonder has announced plans to roll out its Wonder 500 product line in the UK, in conjunction with Flutter Entertainment-owned Sky Betting and Gaming.
The Wonder 500 range of games will be launched via Light & Wonder’s OpenGaming platform.
Sky Betting and Gaming will exclusively launch the first Wonder 500 games to players before the end of February, which includes the likes of Rod and Annette Go Fishing, Mighty Black Knight, and Spartacus.
Light & Wonder vice president of game development Rob Procter said: “With an ever-changing UK iGaming landscape, operators are facing a different environment that is packed with shifting player dynamics, new regulatory focuses, and fresh challenges.
“At Light & Wonder, we continually innovate our iGaming content and products to engage players, whilst keeping responsible gaming at heart.”
Light & Wonder Game Design
The games will have a £2 maximum stake level and a maximum win of 500x, in addition to a frequent bonus hit rate.
The supplier’s development team took on board feedback from operators and noted changes in player behaviour when creating this latest series.
Eamon Beardsley, Head of Content at Sky Betting & Gaming, said: “Having worked with Light & Wonder for many years, we have seen how they create products with the player at the front and centre of the development process and that fit with our strategy for the UK market.
“Wonder 500 is a fantastic addition to Light & Wonder’s in-house portfolio of games and we can’t wait to put the product in front of our audience. We have a major promotional campaign in place to support our exclusive launch and are fully behind the series believing that it offers players a superb gaming experience.”
Light & Wonder's Signature Style
Light & Wonder, who officially rebranded from Scientific Games in 2022, have become well known for creating branded slot games such as Monopoly Mega Match and Cluedo Mighty Ways.
In an interview with CasinoRange in 2022, Light & Wonder’s Creative Director Craig Turner said such branded games are a real selling point to players.
He said: “Branded content resonates so well with players as the brands that we select evoke strong memories from the past. Over the last few years, Light & Wonder has worked alongside Hasbro to create a range of slots based on iconic brands such as Monopoly, Cluedo, and Subbuteo.
“Having a host of big-name brands on board is great for us as they resonate strongly with players, which in turn brings a lot of in-built trust to the slots we develop.”