A Stroke of Luck: Lady Luck Games Enters Partnership With Soft2Bet

Software developer Lady Luck Games has entered into a partnership with casino and sportsbook operator Soft2Bet.

The deal will see Lady Luck’s game portfolio available on Soft2Bet’s casino platform. This includes titles such as Valhöll: Wild Hammers, Astro Anna, Beetle Bailey, The Treasures of Tizoc and its latest release SpinJoy Society Megaways. Regarding the agreement, Lady Luck Games CEO Mads Jørgensen said:

"Our collaboration with Soft2Bet marks a pivotal moment in our journey to becoming a top-tier casino game provider. Soft2Bet's strong presence in multiple markets, combined with our unparalleled gaming experience, creates a powerful synergy that will propel both companies to new heights. We are confident that our innovative games will captivate Soft2Bet's players and contribute to our mutual success."

Soft2Bet is the latest operator with which Lady Luck Games has entered such a partnership. The Swedish developer signed a similar agreement with leading Latin American operator Cbet in January 2023, strengthening its reach in the LATAM market in the process. In addition, Lady Luck Games announced a distribution agreement with operator Hub88 in February 2023.

George Wadsworth, Head of Casino of Soft2Bet, added: "Lady Luck Games has quickly gained a reputation for developing visually stunning and highly engaging casino games.

“Their unique game mechanics and commitment to innovation align perfectly with our vision of offering the best gaming experience to our players. We are thrilled to embark on this journey with Lady Luck Games and eagerly anticipate the positive impact this partnership will have on our platform."

Lady Luck Games launched its Storm RGS platform on 1 March 2023, giving more than 500 operators worldwide access to Lady Luck content.

The company also received a licence to operate in Malta from the Malta Gaming Authority (MGA), building on the licence it received from the UK Gambling Commission (UKGC) in November 2022.