Relax Gaming has gained a strategic foothold in the UK market as they have entered into a distribution agreement with a pair of Fluter Entertainment brands.
This has seen the online casino aggregator and supplier launch their content with Betfair and Paddy Power in a deal which sees, Relax Gaming gain a huge increase in their UK presence.
This new agreement has been lauded as an important milestone for Relax Gaming and their expansion strategy. Relax Gaming have also agreed for a range of content from its third party studios have gone live with the two operators, as well as integrated portfolios from the supplier’s partners.
Paddy Power Perspective
Gaming Director at Paddy Power, Ian Gallagher had this to say on the agreement: “Paddy Power Betfair is proud to lead the way with an exclusive selection of online casino games.
“We strive to create a world-class gaming experience for players and it’s important that we continue to seek out the best gaming studios to improve our ever-growing game offerings.
“We are excited about our new partnership with Relax Gaming and we are continuously incorporating more and more of their games into our portfolio for both Betfair and Paddy Power players.”
Relax Gaming Response
Some of Relax Gaming’s incredible in-house titles have been made available, such as Money Train and Money Train 2, Magnetz and La Fiesta. Upcoming releases from Relax Gaming will be launched in the coming weeks.
Daniel Eskola, Relax Gaming’s CCO, had this to say on the agreement: “The strategic value this deal provides in boosting our market penetration in the UK is second to none and underlines the appeal of our proposition among the industry’s biggest brands.
“Given the UK’s leading position on the global stage we expect the partnership will serve as a springboard to further growth across Europe and boost brand awareness of Relax Gaming with a range of new audiences.”
Celebrating their 10 year anniversary this year, Relax Gaming continues to expand its portfolio with market-leading content, they now offer over 1000 casino games, including high-quality aggregated slots from selected Silver Bullet studios together with other innovative products.