Due to all the aforementioned reasons, it has made Europe the ideal place for iGaming companies to base themselves in Europe. This has led to the greater investment in technology. As a result, many of the most innovative companies are located in Europe, especially in Scandinavia, where the combination of gambling tradition and a huge emphasis on technological improvement has proven profitable.
This means that European brands have offered players an extensive range of games backed by some of the most innovative technologies in the world, while their approach to attracting players and retaining them has been tried and tested.
There are casino gaming hubs in other parts of the world like Las Vegas, Macau and Singapore. Europe has a number of hubs, with the Mediterranean island of Malta, being one of the most prominent examples.
Malta is often referred to as the iGaming capital of the world. This is due to the number of operators that are based in the country and the level to which the iGaming industry dominates the island’s economy. The Malta Gaming Authority is one of the most respected gambling authorities, authorising operators across Europe. Alongside the UKGC and Gibraltar Regulatory Authority, MGA is widely respected for the high level of requirements it imposes on licence holders.
This level of expertise is another aspect that adds to Europe’s iGaming dominance. Operators that do apply for a licence from the MGA have to adhere to strict rules in various areas, including data protection, customer security and fairness.