How AI is Improving Your Casino Experience
Written by Phoebe
Published date · March 10, 2023 |
Last Updated · June 2, 2023 | Read Time: 5 mins
Artificial intelligence, better known simply as AI, is one of the most talked about technologies in recent years. It’s a field of computer science that aims to develop software capable of carrying out tasks that would normally be reserved for humans. AI has the potential to revolutionise many industries around the world, helping to create more efficient and effective processes.
In the iGaming industry, AI can help make gambling safer and more enjoyable. Although you might think of intelligent machines as something from science-fiction films, the reality is that this technology is already being used by online casino sites.
One of the main ways in which AI is being used by the iGaming industry is in providing personalised experiences, ensuring that every player feels welcome.
AI systems monitor the behaviour of each person and use this to curate their homepage, showing them the games and crypto bonuses that they’d like the most. These systems are excellent at spotting patterns which help create a more unique playing experience for everyone that signs up.
What Can This Do For Players?
Players benefit from a personalised experience as it means they get to have more fun and spend less time looking for games. It also means better bonuses that are tailored to provide the best possible customer experience. The casino also benefits, as accurate personalisation ensures users play for longer and spend more, leading to more profits.
Offering personalised experiences can make casino gaming safer for players too. When playing on their account normally, the AI will monitor the kind of games played and the overall behaviour of each player. If their behaviour deviates from the norm, it could be a sign that their account has been compromised. The online casino can then carry out additional security checks to ensure that the player’s account is safe and that it’s not being used by someone else.
Detecting Cheating Patterns
Cheating is a serious problem for casinos, with players often trying to find ways to gain an advantage and win money any way they can.
Cheating is more of a problem with traditional casinos, with players finding ways to trick slot machines or counting cards with table games. However, online casinos can also be exploited if cheaters are able to find issues with game software. This can be harder to detect and may result in an online casino losing large amounts of money if not noticed in time.
AI technology can help to detect cheating by analysing patterns in game history and payout rates. Each game has a theoretical return to player (RTP) rate, but the actual amounts paid out by a game can vary a lot. While this is difficult for humans to analyse and interpret, an AI can keep track of all payout data and use it to spot signs of potential cheating.
What Can This Do For Players?
Not only will detecting cheaters help online casinos save money, but this can also benefit players. Casinos that suffer from regular cheating will be unable to offer games with high payout rates and big jackpots in case cheaters are able to exploit them. By eliminating the threat of cheating, casinos can provide better and more exciting games, and players can win big payouts without worrying about being accused of bending the rules.
Big Data Tech
Big data is a term used to describe massive data sets involving millions of entries that are often incredibly complex.
One of the most significant advantages of AI and machine learning algorithms is that they’re able to analyse and process big data, providing valuable insights from data that would normally be impossible for humans alone to analyse. AI can identify patterns in these large data sets, allowing casinos to improve the experience for players and increase safety.
What Can This Do For Players?
Through analysing data, casinos can see what kind of games players enjoy the most, creating a better homepage and more advanced recommendations. Not only that, but this will allow them to pick the best new games to feature on the site.
This data can be used to help software providers, too, letting them see which games are most successful and helping them to create new games that players will love.
Casinos may also use this technology to improve every area of the site, including payments. Players need to be able to make deposits and withdrawals with confidence that their payments will be completed quickly and safely. AI can analyse online payment data to show which payment methods are safest and also how to improve the payment process.
Online Casino Fairness
Fairness is an important aspect that players consider when choosing a game or casino.
Players want to be able to enjoy casino games, but only if they can trust that the site is treating them fairly. This is why online casinos need to be licensed, and it’s also why games show their RTP rates.
In the future, AI can help online casinos to be more transparent about the games they offer, which will help players make more informed decisions. While RTP rates give players an idea of how much they can expect to win back, AI analysis could give players more information about the hit rate of each game and the average payout.
Customer service is another important aspect of a casino when it comes to trust and fairness. Good online casinos provide helpful support in case customers need assistance or have an issue of some kind. AI has helped online casinos offer faster and more responsive live support in the form of chatbots, which offer instant advice on lots of common problems.
How Will AI Technologies Impact the iGaming World?
AI is helping to make the world a better place, and it has already had a huge impact on the iGaming industry.
Online casinos have become more personalised and safer in general, while games are also becoming more exciting and fun to play. More people than ever are playing at online casinos, with new casino sites launching every year, and AI has been at least partly responsible for the gaming industry's growth.
It’s hard to predict what exactly will happen in the future, especially considering the pace at which AI has been developing in recent years. Most experts agree that artificial intelligence is going to become smarter and more efficient as the years go by, and this could forever change how casinos operate. With casinos increasingly making use of technology such as AI and virtual reality, the online casinos of the future could be very different from what we’re used to today.