How Online Casinos Use Artificial Intelligence

How Online Casinos Use Artificial Intelligence

Published Date · May 13, 2022 · Last Updated · Oct. 31, 2023 ·Read Time · 4 mins

For many, the rise of artificial intelligence is a scary thought. But, if you were to believe films, television shows, and the mainstream media, the technology we have created will one day become smarter than we are and take over the world. While that might not be totally implausible, we are still some way away from that ever happening or being possible. In fact, artificial intelligence is playing a big part across many industries, including the online casino industry.  Artificial intelligence is software that displays human-like capabilities, such as learning, creativity, and reasoning. It can spot patterns, solve problems, and make educated decisions. It is used in our smartphones, to drive our cars, design websites, and a lot more. AI has even developed to such a stage that it can beat world champion chess and poker players at their own games! But how is AI shaping online gambling? Let’s take a look.

AI is Used to improve the Gaming Experience of the Customer

Online casino operators use artificial intelligence to learn about the interests and preferences of a customer. For example, using data collected about the casino games you enjoy the most or the types of bonuses you prefer. Online casino platforms can make sure that what you like is always in front of you. For instance, if you love playing live roulette, leading online casinos will always make sure that the lobby is full of roulette games that you might want to play. Another example is if you prefer certain slot features such as the Megaways random reel modifier mechanic and open the lobby to get greeted by many slots featuring that mechanic. Artificial intelligence is continually learning your behaviour and using that data to provide you with a better customer experience. Of course, it also helps the casino by making sure you’re never far from a game you are likely to spend money to play.

Artificial Intelligence is Used to Provide Optimal Customer Support

If you are a regular user of the internet, there is no doubt that you have probably come across an AI-powered chatbot. Easy to spot as they respond almost immediately based on your query, chatbots have quickly become a cost-effective way for companies to offer customer service. Most players will have questions about bonuses, payments, or games, so it makes sense to use a chatbot that can answer these questions quickly and efficiently. This frees up the more expensive human support teams to focus on the more complex complaints or technical issues. Admittedly, meeting a chatbot is not always an enjoyable experience, especially when you want to speak to an actual agent, but you can see their worth.

A.I Help Casinos Prevent Problem Gambling

One of the biggest challenges faced by the gambling industry is gambling addiction, but could AI go some way to mitigating the damage caused by this harmful addiction? Many casino operators already use artificial intelligence to learn and spot the patterns of a problem gambler before using that data to spot these signs early enough to prevent that addiction from getting worse. When AI notices certain patterns, such as an increase in the regularity or size of betting performed by a bettor, it can implement certain restrictions. This could be temporarily disabling the user’s account, limiting the bets a punter can place, or even suspending an account indefinitely.


AI Helps to Reduce the Risk of Cybercrime

While the invention and continued development of the internet and mobile technologies will always prove beneficial to businesses and users alike, cybercrime is a byproduct that most wish did not exist. However, while cybercriminals continue to come up with new ways to prey on unsuspecting victims, AI is proving an able adversary thanks to having the ability to detect and prevent fraudulent or suspicious transactions. Hackers will try all that they can to get their hands on your personal and financial information. Fortunately, artificial intelligence is continually improving. Thus, the systems in place at your bank and even the online casinos you use can detect unusual behaviour and stop any transactions before they leave your accounts.

How Far Can the Casino Industry Go With AI?

The gambling industry has always been at the forefront regarding the adoption of the latest technologies. You just have to look at how online video slots, live casino games, and casino platforms have evolved to provide the top user experience we are used to today. Many developers have even dipped their toes into the world of virtual reality in recent years. That said, artificial intelligence is one technology that many believe will continue to play a big part in the online casino industry for many years to come. Whether it is to protect customers from cybercrime or gambling addiction or improve the overall user experience when at an online casino platform, artificial intelligence is here to stay.


Phoebe Greenwood

Content Writer