The Season Of Partnerships in Casino Industry
Written by Matt
Published date · Sept. 11, 2020 |
Last Updated · Dec. 14, 2022 | Read Time: 3 mins
2020 has seen lots of new partnerships across the iGaming industry. The reason some of these have come about for consolidation, given the current world circumstances, others have been about expanding two companies into a bigger one. Finally, some companies have entered into a partnership to gain a better foothold in the UK market. In this article, we will take a look at our top five picks of partnerships that have occurred in 2020.
The first partnership we are looking at is between Manchester-based Northern Lights and massive software developer Yggdrasil. The partnership between the two companies should make for a great casino experience for players. The images behind the Yggdrasil slots will now be much smoother. On the side of Northern Lights, the CEO Andrew Goodale said that the studio will still have full control of their slot development process.
Back in March, online casino Jazzy Spins announced a new partnership with Microgaming and Red Tiger Gaming. This meant that the casino was able to provide its player base with online slots and games from two of the most well-respected game developers in the iGaming industry. It is not just slots that these two companies offer. Red Tiger boasts an impressive collection of table games including blackjack, poker, baccarat and roulette, which is available to Jazzy Spins as well. This partnership is a win-win situation for all those involved. For Jazzy Spins, they now have a further amount of games to offer their players, and the two software developers now have their games played by more players.
In July, top software developers Microgaming announced a new partnership with Esports betting company Unikrn. This added Esports betting to its aggregation platform. This also meant that Unikrn’s esports betting product, Unikrn Virtual, is available to more than 800 major gaming brands across the world. It is obvious why this partnership came about as in the months of lockdown across the world. A lot more people took to their consoles and picked up their controllers for more extended periods to try and pass the time in lockdown. Also due to lockdown live sport was cancelled across the world, which led to a surge in interest in esports as this was the only real competitive sport that was going on at the time. It was a no-brainer to choose Unikrn as they has a powerful collection of professional esports matches and bespoke content created and played by some of the best competitors in gaming history.
Red Tiger Boosts UK Presence With New Partner 32RED– August 2020
Casino game and software developer Red Tiger announced a new partnership with popular UK casino 32Red, last month. Red Tiger who are a subsidiary company of even larger software developer NetEnt. This new deal will see 32Red gain access to Red Tiger’s entire HTML5 catalogue, including great slot titles like Magic Gate, Epic Journey and Wings of Ra. This new deal also meant the casino is no apart of Red Tiger’s Daily Drop Jackpots Network which means its players can now win Red Tiger’s renowned hourly and daily jackpot. This is an excellent partnership for both of the companies involved as Red Tiger is an ever-growing software developer and partnering with one of the UK’s biggest casinos means that their games will be on display to a much broader player base. From 32Red’s point of view, the partnership could lead to them being able to cherry-pick the best of Red Tiger games and on new releases to keep them at the forefront of the UK market.
Booongo Launches New Partnership With Wargos Technology– September 2020
The newest of the partnerships we have in this list is a partnership between Booongo and Peruvian platform Wargos Technology. Boongo are well known for their wide range of slot games for their partners.
They specialise in Latin American themed slots so this will bring their games such as Dragon Pearls, Great Panda and the latest release from the game developer: Hold and Win stable, Super Marble: Hold and Win to new players.
The big reason for this partnership in our personal opinion is because Wargos have such high standards in their platform. Booongo will also hope this partnership can help them expand their footprint in Peru and the rest of South America. This is showing that the developer wants to highlight how much they want to expand and grow.