Under new restrictions issued by the UK’s advertising authority, footballers and celebrities will no longer be permitted to feature in gambling and betting advertisements. The Committee of Advertising Practice (CAP) made the measures to safeguard under-18s and other vulnerable peoples. The new regulations also prohibit the use of club uniforms and arenas in advertisements and online gaming material. These restrictions will prohibit footballers, celebrities, and social media influencers from appearing in gambling advertisements in Britain. When does this come into force and who will be affected? Read on to find out more!
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Anyone who has the ability to influence young people, i.e footballers such as Cristiano Ronaldo and reality TV stars such as Chris Hughes, are not allowed to feature in any commercials relating to betting. Gambling and lottery advertisements must not appeal to Britain’s children or young persons, especially by reflecting or being associated with youth culture”, according to the new guidelines. The Committee for Advertising Practice announced this week that gambling businesses would not be able to utilise celebrities to attract under-18s starting in October. They also stated that advertisements must not attempt to be connected with young adults or influence them in any way, according to the Committee of Advertising Practice, which creates the advertising guidelines that are controlled by the ASA. The reforms take effect on October 1 and will be in effect for the 2022 Qatar World Cup, which is often a period when wagering businesses ramp up their marketing efforts. These attempts to market appropriately should be a positive step in the gambling world. Ultimately, this could help the casino and betting industry establish itself as a trustworthy and honourable market, and separate itself from potentially influencing impressionable demographics in the future.