Push Gaming Expands in UK with Gamesys Group Deal
Written by Matt
Published date · Nov. 3, 2020 | Last Updated · Dec. 14, 2022 | Read Time: 2 mins
B2B gaming supplier, Push Gaming, have signed a new partnership with top UK iGaming operator, Gamesys Group plc in a new content deal which will take all of their titles live with the operators massive roster of brands.
Push Gaming was established in 2010and are an ever-growing team of great game designers who are based in London. The company have made a load of groundbreaking slot games, including Jammin Jars and Fat Santa.
Push Gaming’s catalogue of games have been highly sought after by UK players, with their games currently available at a majority of tier one operators including GVC, The Rank Group and William Hill.
Gamesys was founded in 2001 again in London and were founders were Andrew Dixon, Noel Hayden and Robin Tomb. They were named as the UK’s fastest-growing private technology company in The Sunday Times 2006 Tech Track 100.
Gamesys acquired Virgin Games in January 2013, then sold it again to Jackpot Joy in February 2015. The JPJ Group then carries out a reverse takeover in 2019 and changed its name to the Gamesys Group.
Push Gaming View On Deal
Push Gaming’s Head of Sales, Fiona Hickey, had this to say on this groundbreaking deal with Gamesys: “Partnering with companies that share our values is of the upmost importance to us, and Gamesys’ reputation for delivering high-quality entertainment makes its brands the perfect home for our cutting-edge games portfolio.
“Our slots are designed to entertain players, and striking deals with top-tier partners, such as Gamesys, is testament to our ever-increasing popularity with players from all around the globe.”
Gamesys Group View On Deal
Christel Marioni, who is the Commercial Relationship Manager at the Gamesys Group plc, had this to say on the deal with Push Gaming. Marioni said: “Offering the ultimate gaming experience to our customers is what has kept us in the vanguard of the UK gambling industry, and we’re thrilled to be joining forces with Push Gaming.
“With a such a diverse and innovative slots portfolio, we know our customers will be delighted with the latest addition to our top-tier offering.”
This is not the only major partnership to have happened in 2020, as lots of companies in the iGaming industry look to consolidate themselves in the tricky UK gaming market. We have dubbed the all these deals, partnerships, etc the season of partnerships in the casino industry. It will be interesting to see whether or not here are more partnerships or deals happen as we enter the final stages of what has been an unprecedented time in 2020.