PokerStars: Online Casino Milestone Achieved
Written by Julie
Published date · Aug. 18, 2021 | Last Updated · Dec. 14, 2022 | Read Time: 2 mins
Good news for PokerStars casino players — the future is bright for online casino games, which generated more revenue for the first time since the launch. As online casinos are still fairly new to the gambling world, this is an excellent milestone for the industry.
PokerStars does receive a substantial revenue amount from its sports division — however, in H1 of 2021, it reported £118 million in sports revenue compared to £562 million in all gaming revenue from PokerStars Casino.
Indeed, PokerStars had a busy start of the year — the main reason for its success is its direct customer acquisition. In constant currency, the casino was up by 5%, and it now makes up 43% of international revenue.
Pokerstars’ CEO Peter Jackson revealed the casino has three main missions:
- To revitalise the PokerStars brand and stabilise the player base
- Cross-selling and direct acquisition strategies to scale the business
- Leveraging the capabilities to develop a world-class offering
These reports make the future of online casinos incredibly exciting — what will the casino industry do next to ensure it maintains its strong revenue and entertains its variety of players?
PokerStars, owned by Rational Entertainment Enterprises Ltd, has grown to be one of the most reputable casino brands in the industry. Its online casino division was established in 2014 and quickly positioned itself as a top competitor.
If you’re a casino player looking to go with a reputable and well-known casino, PokerStars is an excellent choice.