Unibet Makes Welcome Offer Change in New Jersey

Gambling operator Unibet has made significant changes to its casino welcome offers within the state of New Jersey.

The new policy will give players seven days to claim a $500 deposit match welcome offer. Players previously had 30 days to claim their deposit under the previous terms and conditions.

These changes will come into effect from February 1st 2023, and coincide with Unibet revamping its casino platform.

Online gambling first became legal in the state in 2013, while online sports betting would follow suit five years later in 2018.

Unibet, a subdivision of its parent operator Kindred, launched its products in New Jersey in September 2019 via a partnership with Hard Rock Hotel & Casino Atlantic City. The company had secured a casino license from the state the previous year.

The casino appointed former PURE Canadian Gaming CEO George Goldhoff as its new president at the start of January, in addition to naming Mike Sampson as general manager.

Goldhoff had previously served as president for Hard Rock Cincinnati - the market leader in the state of Ohio.

Regarding Goldhoff’s appointment, Jim Allen, chairman of Hard Rock International, said: “I’m confident George will continue to build on the incredible success we have achieved at Hard Rock Hotel and Casino Atlantic City.

“In just three years of rebranding our property in Cincinnati, he was able to make that casino the leader in the market and I have every reason to believe he will lead our Atlantic City team into the next era with great success.”

Goldhoff added: "I look forward to working closely with the leadership team and team members to capitalize on the opportunities ahead and usher in Hard Rock Atlantic City's next era of growth and success.

"I have a deep appreciation for what the current executives and team members have accomplished over the past five years, and I look forward to contributing to further Hard Rock Atlantic City's iconic brand and supporting the greater Atlantic City community."

Hard Rock is one of only eight authorized iGaming venues in the state, alongside Bally’s Atlantic City, Borgata Hotel Casino & Spa, Caesars and Golden Nugget Atlantic City.

Ocean Resort Casino, Resorts Casino Hotel Atlantic City and Tropicana Casino Resort Atlantic City are also licensed in New Jersey.

Hard Rock brought in gross revenue of $492.4 million in New Jersey for 2022. A total of $337.4m of this came from slot machines, while poker and other table games contributed $155 million to the total.

Overall gambling revenue in New Jersey reached $5.21 billion in 2022 - a 10% increase when compared to 2020, and a joint record figure for the state.

iGaming revenue also increased 21.6% year-on-year to $1.66bn, thanks in large part to a 22.3% rise in online slot games revenue to $1.64bn.